life @ samsung

I’m part of the team behind Samsung.com, the primary e-commerce platform for the U.S., serving as a vital bridge between Samsung’s digital presence and its customers — driving both sales and brand experience.

Over the past 3 years as a Senior UX Designer, I’ve worked with the Carrier Device Team and Home Appliances Team to enhance the brand’s e-commerce presence and customer experience.

🎨 Fridge Custom Panels

Jan ‘23 - Oct ‘24


Redesigned the custom colors component in response to user feedback, highlighting issues with functionality and usability.



See project

📱Carrier Devices

Jan ‘23 - Oct ‘24


Led as SME for the carrier journey, partnering with T-Mobile, AT&T, and Verizon to optimize and refine the end-to-end carrier setup experience on Samsung.com.


See project

🏡 Home Appliances

Nov ‘24 - Present


Led the redesign of the Home Appliances buying journey, collaborating closely with Samsung HQ in Korea to align on design direction, requirements, and key functionalities.


See project

📐 Measurement Guide

Jan ‘23 - Oct ‘24


Redesigned the custom colors component in response to user feedback, highlighting issues with functionality and usability.



See project